Personalisation, give your customers a smile!
Personalization is all about making the customer feel as though the company knows him and understands his needs, or problems. To provide an even better customer experience, it’s worth to incorporate emotions into your service. Think for a while about your best ever customer experience, the moment when you were so wowed that you wanted to tell the world. The reason it was such memorable for you is probably because it touched your emotions. Now ask yourself - how much did it cost?
Are you making the most of it at your business
Foodservice has seen a huge growth in home delivery as of late. Therefore, it is important to give your customers that extra special feel with each order they place and subliminally convey that you care. That's where personalization comes in, a surprise your customer will absolutely love.
With every order, you can personalize the packaging for your customer.
- Takeaway boxes
- Stickers
- A small card for a special message
Show that you care. Tell them you made it with love and hope they enjoy! You can do this by adding a 'with compliments' card, a personalized sticker on the pack, a text on your delivery box or a nice tag you can add to your delivery bag.
Why personalize?
Firstly, it is extremely easy to do. All you need to know is the customer's name which is usually given when the order has been made, then you can create your message. Personalization lets you engage directly with each of your customers which will build customer loyalty. As well as the food you serve, your business will be known for the personalized messages which can give you a competitive advantage.
Your customer is more likely to order from you again, recommend your business to family/friends and post your food on social media altogether, contributing towards a growth in sales.
